Modern sports are interconnected networks of interdependency and unequal power relations. Groups constantly vie for dominance. The dominant power structure is shaped by Western and American cultures, but Asian and African sports are posing challenges to European-dominated ideas of sports and gender. These processes are influencing the globalization of modern sports. These patterns of interdependence affect the nature of sport and identity. However, these influences are not universal. Some local variations of modern sports are important.
There is a complex relationship between sport and media. The commercialization of sport has influenced the way it is portrayed. Sports on commercial television networks are dominated by advertisements. Some spectators and athletes have expressed resentment against this media influence. However, media interest cannot be ignored. In addition, the role of media is not limited to advertising. Sports coverage is a valuable source of entertainment and can draw enormous audiences. However, a clear definition of sports is important to understand the meaning of the term.
The international order of sports also has influenced the way people participate in different sports. While the Soviet bloc dominated sports for a while, the U.S. and Western countries started state-sponsored programs. As a result, sports such as volleyball and basketball became popular worldwide. This led to a decline of traditional sports in some regions. Despite these setbacks, international sporting events continue to provide a platform for the world’s nations to develop their national pride and prestige.